Google Books and the Nordic Model

Copyright in many countries needs to be adapted in order to permit mass digitization of the world’s cultural heritage without denying authors and right holders fair remuneration.

On March 22, 2011 the Uni­ted Sta­tes Dist­rict Court of New York announ­ced (pdf) that it did not approve the Google Books Sett­le­ment. With its long-awaited deci­sion the Court has sent the con­tro­ver­sial sett­le­ment between Ame­ri­can copy­right owners and Google regar­ding the mass digi­tiza­tion of some twenty mil­lion library books, back to the drawing-board.

The Sett­le­ment has its origins in a class action copy­right inf­ringe­ment suit brought by the Ame­ri­can Aut­hors Guild and the Ame­ri­can Pub­lis­hers Associa­tion (APA) against Google in 2005. A class action, it should be noted, con­cerns not just the par­ties of the case but an entire class of plain­tiffs — in this case: all aut­hors and pub­lis­hers of the mil­lions of books digi­tized by Google. As the copy­right owners alleged, by digi­ti­zing the entire book col­lections of some of the lar­gest uni­ver­sity libra­ries in the world, and making ‘snip­pets’ of digi­tized text avai­lable through the Google search engine, Google inf­rin­ged the copy­rights of mil­lions of aut­hors and thou­sands of pub­lis­hers. Accor­ding to Google how­e­ver all this amounted to fair use.

Sur­pri­sing sett­le­ment cau­sed storm of criticism

In the course of 2008 and 2009 par­ties came to an agreement, the so-called Google Books Sett­le­ment (‘GBS’) . To the sur­prise of many, the sett­le­ment far exce­e­ded the scope of the court case, and per­mit­ted Google not only to digi­tize books and dis­play ‘snip­pets’, but also to com­mer­cia­lize mil­lions of out-of-print works, by sel­ling down­loads, e-books and insti­tu­tio­nal sub­scrip­tions. Thus from the Google Books class action case arose what can be easily cal­led the lar­gest book licen­sing deal in the world, bin­ding not only Google and its direct adver­sa­ries (the aut­hors and pub­lis­hers repre­sented by the Guild and the APA), but inn­u­merable for­eign aut­hors and pub­lis­hers as well.

A real Google book! (photo: Ruben Ver­me­ersch. CC: by-nc-nd)

Not sur­pri­singly, the GBS cau­sed a storm of cri­ti­cism, first and fore­most by for­eign pub­lis­hers who com­plai­ned that they had been left out of the deal and that their copy­rights were severely com­prised. At the Frank­furt Book Fair of 2009, Ger­man Chan­cel­lor Angela Mer­kel pub­licly warned against the con­se­quen­ces of the Sett­le­ment for Euro­pean pub­lis­hers. Over four hundred offi­cial objec­tions were even­tually sub­mit­ted to Judge Chin of the New York Dist­rict Court, who was cal­led to approve the sett­le­ment. Apart from the for­eign right hol­ders’ pro­te­sta­tions, the con­cerns expressed in the objec­tions reflected a variety of other inte­rests and fears. Accor­ding to many, inclu­ding Micro­soft, Ama­zon and even the Ame­ri­can Depart­ment of Jus­tice, the GBS would result in a Google mono­poly on the online sale of digi­tized out-of-print books. Scien­ti­fic aut­hors pro­te­sted that the GBS would allow Google to com­mer­cia­lize scien­ti­fic works that many aut­hors pre­ferred to make avai­lable for free under open-content licen­ses. Some objec­tors also pointed to the pri­vacy risks of a com­pany like Google con­trolling online access to the world’s literature.

Future sce­na­rios for Google Books

On the other hand, the GBS did rece­ive pub­lic sup­port from the uni­ver­sities that had ente­red into library digi­tiza­tion agreements with Google, such as Stan­ford and Michi­gan, and from infor­ma­tion spec­ia­lists and scien­tists who were excited by the pro­s­pect that the world’s lite­ra­ture would soon become avai­lable online. Some aut­hors and author’s rights socie­ties also sup­ported the Sett­le­ment, for it inclu­ded a pro­mise by Google to pay sub­stan­tial royal­ties to the aut­hors of digi­tized books.

In the end, more than a year after con­duc­ting a pub­lic hea­ring, the Dist­rict Court deci­ded against the Sett­le­ment. Quo­ting many of the con­cerns expressed by the objec­tors, the Court deter­mined that the Sett­le­ment is not ‘fair, rea­so­nable and adequate’, as Ame­ri­can law requi­res, and refu­sed to approve the GBS in its pre­sent form.

Does the deci­sion mark the end of Google Books, the lar­gest book digi­tiza­tion pro­ject ever under­ta­ken — often descri­bed as the Bibliot­heca Alex­and­rina of our time? Seve­ral future sce­na­rios are possible.

One option is appeal. Google and its coun­ter­parts might take a second chance at get­ting the GBS approved, by appea­ling the judgment. How­e­ver, deci­sions like these are rar­ely over­tur­ned, par­ti­cu­larly if they are as well-reasoned as Judge Chin’s deci­sion seems to be.

Anot­her pos­si­bi­lity is that Google and the right hol­ders aban­don the sett­le­ment alt­o­get­her and resume the court case from which the GBS sprang. Iro­ni­cally, this would pit Google once again against its for­mer foes that became its best fri­ends in the course of the Sett­le­ment: the Aut­hors Guild and the APA. Who might even­tually pre­vail in this suit is a mat­ter of spe­c­u­la­tion. But even if Google would succeed in having its ‘fair use’ defense accep­ted by the court, this would never allow Google to make its digi­tal books col­lection avai­lable online, except by way of ‘snip­pet view’.

A more likely sce­na­rio would be revi­sion of the Sett­le­ment. A main con­cern for many objec­tors to the GBS was its ‘opt-out’ rule. Aut­hors and right hol­ders of out-of-print works who had not expressly opted out of the Sett­le­ment would be bound by it. As a con­se­quence large num­bers of unk­nown right hol­ders, such as the heirs of long-dead aut­hors of out-of-print works, would be auto­ma­ti­cally bound by the GBS, giving Google a mono­poly in the mar­ket for digi­tized ‘orp­han works’. By amen­ding the Sett­le­ment into an opt-in agreement, the risks of a Google mono­poly might be greatly redu­ced, while per­mit­ting for­eign aut­hors and pub­lis­hers to become involved in, or wit­hdraw from, the agreement.

For Google, how­e­ver, the pro­s­pect of an opt-in agreement is not very attrac­tive. Seeking express per­mis­sion from mil­lions of hard-to-find right hol­ders will ine­vi­tably entail extra­or­di­nary transac­tions costs. Alter­na­tively, Google would have to make large parts of its book data­base una­vai­lable to the gene­ral public.

A fourth sce­na­rio would be legis­la­tive inter­ven­tion. Accor­ding to legal com­men­ta­tors, what was essenti­ally wrong with the GBS is that it pro­vi­ded for a legal solu­tion of the orp­han works issue — the pro­blem of dea­ling with myriads of unk­nown right hol­ders in an effi­ci­ent man­ner — to the bene­fit of only a single party: Google. Instead, this pro­blem should be solved by way of legis­la­tion, allowing other mass digi­tiza­tion pro­jects — whether by Google’s com­pe­ti­tors or by non-profit insti­tu­tions — to be rea­lized on equal terms.

Euro­pean and Nor­dic pro­po­sals for sol­ving copy­right dilemma

If the Google Books saga has taught us any­thing, it is that the law of copy­right in many countries needs to be adap­ted in order to per­mit mass digi­tiza­tion of the world’s cul­tural her­itage wit­hout deny­ing aut­hors and right hol­ders fair remu­ne­ra­tion. In the Euro­pean Union, where digi­tiza­tion pro­jects such as Euro­peana have strugg­led with copy­right pro­blems from their incep­tion, the need for a legis­la­tive solu­tion of the orp­han works pro­blem is now gene­rally rec­og­nized. On May 24, 2011 the Euro­pean Com­mis­sion pub­lis­hed a Pro­po­sal for a Direc­tive (pdf) of the Euro­pean Par­lia­ment and the Coun­cil ‘on cer­tain per­mit­ted uses of orp­han works’. The pro­po­sed direc­tive would oblige the Mem­ber Sta­tes of the Euro­pean Union to allow cul­tural her­itage insti­tu­tions and pub­lic broad­cas­ters to mass-digitize and make avai­lable online any ‘orp­haned’ books, jour­nals, news­pa­pers, films and tele­vi­sion pro­grams in their libra­ries and archi­ves. The pro­po­sal will undoubtedly lead to exten­sive discus­sions wit­hin the Euro­pean Par­lia­ment and the Coun­cil, and is not expec­ted to be adop­ted any­time soon.

In the mean time, cul­tural her­itage insti­tu­tions are placing their hopes on yet anot­her solu­tion to the orp­han works pro­blem: the exten­ded col­lective license (ECL). An ECL is basi­cally an agreement between a col­lective rights mana­ge­ment society that repre­sents large num­bers of right hol­ders on the one hand and an insti­tu­tio­nal copy­right user (such as a broad­cas­ter or a library) on the other. What makes an ECL dif­fe­rent from ordi­nary col­lective licen­ses, is that it is exten­ded by force of law to aut­hors or right hol­ders that are not repre­sented by the col­lecting society. In this way, an ECL auto­ma­ti­cally allows the use of ‘orp­han works’.

To scan or not to scan? (Photo: spyer. CC: by-nc-sa)

Rea­ders of Vox Pub­lica will be proud to learn that the ECL (in Nor­we­gian: avtale­li­sens) is a Nor­dic legal inven­tion that has been applied in Scan­di­na­vian countries for years to col­lective licen­sing of broad­cast music and edu­ca­tio­nal photocopy­ing. In recent times ECLs have also faci­li­tated various mass digi­tiza­tion enter­pri­ses in the Nor­dic countries, inclu­ding the Bok­hylla pro­ject that makes Nor­we­gian lite­ra­ture avai­lable to the pub­lic in digi­tal form. The Nor­dic solu­tion to the copy­right pro­blems of mass digi­tiza­tion is attrac­ting increas­ing inte­rest from scholars and policy makers around the world. In the Net­her­lands, a recent study (pdf) by the Insti­tute for Infor­ma­tion Law advi­ses the Dutch Govern­ment to follow the Nor­dic example. And even in the Uni­ted Sta­tes, where the fai­lure of the Google Books Sett­le­ment has inspi­red a search for legis­la­tive alter­na­ti­ves (pdf), the Nor­dic model is becoming somet­hing of a hit.

Per­haps, like the Vikings of yeste­ryear, Nor­dic copy­right law will one day set foot on Ame­ri­can soil.

About this article

This article sum­ma­rizes and upda­tes a pre­sen­ta­tion held by the aut­hor at the sym­po­sium ‘The Google Books Revo­lu­tion’ that was orga­nized by the Insti­tutt for infor­ma­sjons– og medie­vi­ten­skap (Depart­ment of Infor­ma­tion Science and Media Stu­dies) of the Uni­ver­sity of Ber­gen on March 21, 2011.

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