Online presence and audience participation will play an important part when public service broadcasters redefine themselves. Vox Publica documents a European media research seminar.
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Media industry executives see the active user as a strategic asset, Espen Ytreberg argues.
The BBC’s journalism has become more diverse and the old model of impartiality has been replaced by a new post-impartiality, Georgina Born argues.
Public service broadcasters might run into problems as the Internet becomes a more important distribution platform for them, Tanja Storsul says.
Public service communication is an umbrella term for a variety of new and traditional communication activities, Jackie Harrison says.
By using online media, public service broadcasters can enable communication across national borders in Europe, Barbara Thomass says.
A public service broadcaster that can mobilize audience as participants and remake itself as a portal for public cultural institutions, will deliver a convincing argument for its continued existence, says Graham Murdock.
During his ten years in office Tony Blair has opened up public debate in Britain to broader participation, argues Brian McNair.
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